the role of a fractional
I create cohesive visual identity systems with a brand strategy, and I work with your team to build marketing campaigns that stand out.
I create cohesive visual identity systems with a brand strategy, and I work with your team to build marketing campaigns that stand out.
Love it in 30 days or your money back – guaranteed.
The importance of a cohesive brand.
Capture hearts and minds.
Rally the troops on the same page.
Finding unique roads in the new world.
As a creative director, I blend strategic vision, hands-on leadership, and adaptable expertise to shape cohesive brand identities and deliver impactful storytelling. As a fractional creative director, I deliver high level creative direction based on the fractional needs of your company. I manage end-to-end creative processes, build and inspire teams, and integrate digital innovation—without the long-term overhead of a full-time hire. From refining your visual language to guiding campaigns that resonate, I help you achieve consistent, meaningful engagement that drives real business growth.
Senior-level brainpower at a junior-level price. Skip the six-figure salary, benefits, and onboarding drag. A fractional CD gives you top-shelf creative leadership for about 70% less than hiring that role full-time—so your budget stays nimble while your brand levels up.
Because it’s hard to read the label from inside the bottle. An external creative director walks in without the blind spots, politics, or “we’ve-always-done-it-this-way” baggage. They spot hidden gaps, unearth new angles, and re-energize teams with ideas you can’t see from inside the jar.
Visual design, creative strategy, and whole-systems thinking. You’re not buying generic management; you’re tapping a specialist who connects brand strategy to standout design and ties every touchpoint—digital, print, packaging, experience—into one cohesive system that actually moves the business needle.
Because they’re not a full-time hire, fractional creative directors can adapt more easily to shifts in strategy, budget, or workload. This ensures you have the right level of creative guidance exactly when you need it, without the long-term commitment or administrative overhead.
You’ll get a part-time creative leader who brings fresh ideas, guides your brand’s look and feel, and ensures everything you share with the world is cohesive and engaging. Instead of paying for a full-time creative director, you can bring me in as needed—giving you expert brand strategy, content development, and storytelling without the overhead of a permanent hire–about 70% less actually.
My starting price for monthly retainer is $4500. That is based on a commitment of hours that includes any meetings or calls with you and your team, discovery, research, creation of strategy and assets, and engagement of that strategy.
Every day can look a little different, but we typically set up regular check-ins—whether that’s weekly or monthly—based on your needs and budget. I handle the creative and marketing strategy, manage freelancers and other creatives, and keep you updated along the way. This frees you to focus on what you do best, knowing that the day-to-day creative direction is under control.
I work remotely usually, however, I thoroughly enjoy select in-person meetings like kick-offs, team building, company parties, or crucial decision making on-site. It's all part of being a fractional part of your team. Depending on your budget and location, I can be available for in-person activities.
I love that you have a talented designer on board! Design execution is a big piece of the puzzle. My role, as your fractional creative director, is to look at the bigger picture—ensuring that every piece of your brand storytelling fits together seamlessly, resonates with your audience, and supports your overall strategy. I’m here to guide the vision, strategy, and messaging so that your designer has clear direction and everything you create has a cohesive, powerful impact.
I cannot stress enough how much we enjoyed working with Adam. His talent and commitment to our projects have exceeded any expectations we had! He created our bakery logo, we loved it, so we continued a working relationship to build out our branding and a website. Adam is informative, skilled, and extremely kind!
When I founded Taskfork I needed an Art Director who shared my creative vision for both my logo and web design. Adam made my vision come to life with very focused communication and a highly cohesive process. He delivered ahead of our deadline and I couldn’t be happier with what was accomplished.
I’ve been working with Adam for years. He and his team handled label art for multiple brewery and restaurant products for me and I’ve never been disappointed. Excellent quality and value with unbeatable customer service. Cannot recommend highly enough.
Good Creative truly exceeded our expectations and played an instrumental role in the crucial first year of our business, Sip, Savor, Explore Oregon. From the moment we reached out, Adam demonstrated exceptional professionalism, creativity, and a solid understanding of our vision.
I came to Good Creative seeking design consulting for branding, and working with Adam has been an incredible experience. He has a unique talent for bringing together a team of creative minds to execute successful brand campaigns. I’m excited about the results we’ve achieved so far and look forward to partnering with Adam and his team again in the future.
Schedule a hassle-free 30 minute call with me.
Copyright © 2025 Adam Junod.
We are the music-makers, and we are the dreamers of dreams.
