Client:

5 Points Productions, Joey Catalano

Assignment:

  1. Branding Development
    1. Logo
    2. Tone and Voice
  2. Wordpress Web Development
  3. Photography
  4. Copyrighting

Notes:

Joey is a music producer that lives and works on Mt. Baldy, 45 minutes east of Los Angeles. He started a music production company, 5 Points Productions, that has been putting on the 5 Points Gathering Music Festival over the last seven years. Joey is close to the mountain, and the scenery, and each year hundreds of people come to the mountain to share the majesty. During the exploration process, I hired a photographer, Leslie Lausch, to get some original content for 5 Points Pro. So we went on a hike and interviewed Joey in some of his favorite spots. later turned that into content for the site and his brand. Imagery included chairlifts, trees, mountaintops with snow, rock outcroppings, and the lodge.